Making Your Business Standout From Others | John F. Davenport | Business Website

John Davenport
2 min readMar 7, 2022


There are many ways your business can become more of a standout business in 2022. Everyone needs something to connect to, and if your business is missing that, you may see that it’s taking a significant hit. Keeping your brand fresh, engaging, and relevant can improve your sales and even bring in new customers. Here are a few ways you can make your business a standout .

Focus on data and statistics

You’ve heard the phrase “all bark, no bite.” You need to back what you’re saying up by the data and statistics for anybody to care about what you’re saying. You can tout that your business is the next big thing in fintech, martech, or anything, but nobody is going to believe you unless you have the cold hard facts to back you up. Just look at your pitch deck and pick the statistics that back your points up.

Market point of view is essential

The best founders of successful businesses are entrepreneurs who have a perspective of the market they’re getting into. While every entrepreneur has a company story when they start their business, wanting to improve something or simply addressing the bigger picture is imperative when thinking about starting a business.

Don’t be afraid to get personal

As stated previously, every entrepreneur has a company story related to their product or service. There’s a reason you’re doing what you’re doing, and showing that to your consumers shows that you’re not a big corporate honcho that’s just churning out products for the money. Showing people that you’re human, showing people your feelings, helps them relate to you and, in turn, trust you. Showing vulnerability can positively impact your consumers and the reporters who are looking at your product.

Make sure people can understand

The most frustrating part about showing someone something is the lack of understanding that naturally comes with making a new purchase. If you stick with basic terminology and focused messages when talking about your product or service, the easier it will be for people to understand what you’re trying to do. Accessibility is everything when it comes to trying to get the attention of reporters. People want to be able to know what they’re getting into.

These are just a few ways that people can make their content more accessible to reporters to be seen as a standout business.

Originally published at on March 7, 2022.



John Davenport

John F. Davenport is an insurance broker and attorney. Davenport owns Davenport and Associates. Follow him at for more info!